Hortonworks Rebrand and Website Redesign

I worked collaboratively in the branding process at Delin Design following the lead of Art Director, Hugo Amorim. We utilized a mood board process to establish an initial brand direction before pursuing identity and web design solutions for this client. The identity represents the past, present, and future of Hortonworks' main focus, Apache Hadoop, an open source software for reliable, scalable, and distributed computing. I illustrated and executed multiple identity options utilizing this elephant concept before the design you see here was chosen. I also worked directly on web concepts and execution of final designs to help establish a better web presence for the client. Learn more about Hortonworks at: www.hortonworks.com.

Employer:

DELIN DESIGN INC.